Can You Spot a Fake Luxury Watch? How to Not Get Ripped Off 

When I first moved to NYC in the late 1990s I bought my first counterfeit Rolex from a guy selling them on a blanket on the street and around the corner from my apartment in the Village. 

It stopped working within two weeks of purchasing it for a mere twenty bucks but then again, I also knew it was a fake. Back then, I was a student and partying hard with barely enough money to afford my rent in Manhattan nevermind a designer watch that was real.

Today, I have a few watches that are real but under the $300-dollar mark and after carving out some success in my work life it’s time to take it to the next level. I’m a bit of a bargain hunter and I want to track down a good deal but not get suckered into buying a hunk of crap or as Donnie Brasco would put it, a fugazi. 

In my quest to score a good deal on a luxury watch, I am passing along some tips on not getting ripped off and purchasing a fugazi.  

Weigh in.  Fake watches tend to weigh less than real ones so if the watch feels a bit light let that be the first warning. 

Movement.  Look at the way the hands move on the watch? This is one of the most important and telling signs. The better it’s built the smoother the movement will be. 

Spelling errors. Many counterfeit watches are made in other countries where English may not be widely spoken and even the brand of the watch might be misspelled. 

Know your brand.  Focus on the brand of watch that you want and learn everything that you can about it before tracking down a deal. Each luxury watch brand has its own signature style that is not meant to mimic even other luxury brands. The more you learn about the brand of watch that you want the more informed you will be. For instance, the weight and color and movement will vary between a Breitling and an OMEGA.

Now that you know which wristwatch you want and how to score a deal without wearing a fugazi here is a guide to what NOT to wear that is a turn off to women.

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