I woke up this morning the same way that I usually do: take a piss, follow the smell of coffee and flip on the local news.
Some talking head was going on and on about Gillette and a controversial commercial that apparently had the opposite intended impact. Apparently, Gillette thought it was a good idea to create an ad highlighting how men should behave. I could have told them this was a big mistake and that I am pretty sure they should have had a bit more focus groups take a look at the #metoo message before releasing it to the world.
To say the reaction was mixed and downright hairy would be an understatement. After watching it, I get why so many guys are pissed off. And here’s why: it makes the assumption that we are all a bunch of dicks that overlook shitty behavior that our bros or buddies engage in. Which is not true. At least not for me and the people that I surround myself with.
So, I get why most guys are pissed but make no mistake: the reaction and rage from guys is not a good look either. To prove my point, I’ve broken down the craziest reactions and tweets on Twitter from both sides of the argument. Personally, I don’t use Gillette razors because they cost more than my truck payment. That being said, if I did, I wouldn’t continue to punish myself by not using them either.
What do you think of the Gillette commercial and these tweets?